We often disregard “imagination” as a silly surplus of fairy tale ideas that will never come to pass.  We also make the TRAGIC mistake of letting our imagination DIE with our childhood–  Our society isn’t encouraged to employ imagination throughout adolescence and adulthood.

A lot of people ask me where I get my ideas.  I hear things like, “Where did you come up with that?” or “How does your mind work so fast?”  I think these people forget one thing: that we all have an imagination.  And

I believe imagination is a muscle: The more you exercise it, the stronger it becomes.

I remember a time when I felt like I had nothing but dumb ass ideas.  One day, I had an epiphany: Even if I have 99 bad ideas, I would HAVE to have at least ONE great one!  And wouldn’t that be worth the work?  So as dumb and embarrassing as they seemed, I never stopped writing my ideas down.  Over a short time, they got better and better!

Its to the point now where I can casually “discard” okay ideas, that would’ve been GREAT ideas to me 3 or 4 years ago.  I get to choose!  And I haven’t had a ‘bad idea’ in years!

But, as with any other muscle, you have to “use it or lose it.”  And remember, that first day back in the gym will leave you sore than a sumbitch, but the key to success is repetition.

Exercise your imagination… It has the potential to be the strongest muscle you have.